Jennifer Holgate

Jennifer Holgate is an accomplished professional with extensive experience in marketing, media, and education. Currently serving as the Director of Cross Media Measurement at the Association of Canadian Advertisers since September 2021, Jennifer collaborates with a diverse group of stakeholders to implement a cross media measurement solution in Canada. In addition, Jennifer is a Professor at Humber College, teaching critical thinking and strategy in a graduate certificate course on Content Strategy. As the Founder of jenerate Strategies Inc., Jennifer helps organizations navigate business complexities and drive transformational change. Previous roles include leadership positions at Walmart Canada, Rogers Media, and CanWest Media, where Jennifer specialized in marketing communications, product innovation, digital sales, and strategic planning.