Raphaël Metter-Rothan

Raphaël Metter-Rothan is an experienced media and marketing professional, currently serving as a volunteer member of the Cross Media Measurement Committee with the Association of Canadian Advertisers since September 2021. At Desjardins, Raphaël holds the position of Directeur Principal, overseeing a team of 80 experts in multichannel media strategy, content, and integrated marketing, while also leading various initiatives, including the internalization of media buying practices. Previous roles include Media Director and Senior Digital Media Strategist, where responsibilities included managing media teams, developing strategic frameworks, and enhancing operational workflows. Raphaël's earlier career includes positions at Black Angus and within Publicis Groupe, showcasing a robust background in digital media and account management. Educational qualifications include a Licence Professionnelle in Communication and a BTS in Negotiation and Client Relations.