Roberta Masi

Roberta Masi is an experienced professional in integrated planning and lifecycle management, currently serving as the Lifecycle Senior Manager at Vodafone since January 2023. In this role, Roberta leads the Lifecycle Management team, coordinating with over 500 stakeholders across EMEA and implementing the end-to-end Lifecycle Management Process. With a background spanning more than two decades, Roberta has held various roles including Sommelier at Associazione Italiana Sommelier, Food, Wine, Travel, and Fashion editor for Ordine dei Giornalisti della Lombardia, and Manager at Capgemini, focusing on business process reengineering and improvement. Roberta's expertise also includes project management and consulting roles at Ernst & Young and Bayer, with a strong foundation in performance management and organizational design, supported by a Bachelor of Business Administration from Università Cattolica del Sacro Cuore.