Cynthia Seow

Cynthia Seow is a seasoned professional with extensive experience in digital strategy and customer experience management across various industries. Currently serving as the Director of Digital and Customer Experience at Astro since February 2022, Cynthia previously held leadership positions at U Mobile, overseeing customer experience and transformation initiatives. At Qatar Airways, Cynthia was pivotal in executing e-commerce strategies that significantly boosted online revenue. Earlier roles include heading digital innovation at U Mobile Sdn Bhd, driving online conversions at AirAsia, and leading new media strategies at Media Prima Berhad. Cynthia holds an MBA from the University of Southern Queensland and has furthered education at INSEAD and Harvard Business School.