Vivien Chen

Vivien Chen is a seasoned professional with extensive experience in business planning, analytics, and performance excellence across various industries. Currently serving as Head of Business Insights & Performance Excellence at Astro since April 2011, Vivien oversees critical functions including budgeting, forecasting, KPI management, and sales tooling. Previous roles include Head of Digital Sales Intelligence and Head of Performance Analytics at Astro, as well as VP of Performance Management/Business Segment at Alliance Bank Malaysia Berhad, where responsibilities encompassed portfolio management, performance excellence, and analytics. Vivien's earlier career includes a position in Marketing/CRM Priority Banking/Sales Support at Standard Chartered Bank and Business Development at K&N Kenanga. Educational background includes studies at Anglia Polytechnic University.