Jerry Lim

Jerry Lim has over 20 years of experience in sales and business development across various sectors, particularly in the Asia-Pacific region. Currently serving as Asia Sales Leader for AstroNova, Inc. since October 2014, Jerry Lim focuses on business and channel development within the product identification business unit. Prior roles include Regional Sales Manager at Bullard Asia Pacific, where responsibilities included developing new business relationships and project management, and Business Development Manager at Brady Corporation, focusing on the oil and gas, power, marine, and telecommunications sectors. Jerry Lim has demonstrated expertise in sales strategy, account management, and team leadership while achieving significant sales growth and expanding market presence in previous roles with Premier Farnell, RS Components, and as a Sales Engineer. Jerry Lim holds a Bachelor of Science in Material Science, specializing in semiconductors, from Universiti Kebangsaan Malaysia.