Lydia Wagner

Lydia Wagner is a seasoned marketing executive with a robust background in brand strategy and integrated marketing across various sectors. Currently serving as Senior Director of Brand Strategy & Integrated Marketing at Asurion, Lydia has a proven track record of leadership at companies such as SmileDirectClub, IDEXX, The VIA Agency, Bartle Bogle Hegarty NY, and McCann Erickson. Lydia excels in formulating global brand strategies, directing marketing campaigns, and driving sales growth. An alumnus of James Madison University with a Bachelor of Business Administration in Marketing, Lydia has further enhanced expertise through mini MBAs and executive education courses in brand management and digital marketing strategies.