Rob DiRocco

As CEO, Japan, Rob is responsible for all facets of Asurion’s Japan business. With over thirty years of experience, Rob has served in a variety of senior leadership roles spanning a number of functional areas, including business development, marketing, product management, sales and account management. Most recently Rob led Asurion’s client services and sales organizations in Latin America, Canada and the U.S. Prior to Asurion, Rob was vice president of sales and marketing for mindSHIFT Technologies, where he led the business from inception to customers in 15 states, before the company was acquired by Best Buy. Prior to mindSHIFT, he ran sales and business development organizations at Verizon, Sprint Spectrum, and Simplexity. Rob holds an MBA in finance from George Washington University and a bachelor’s degree from Virginia Tech in finance and marketing.