Lori West

Lori West is a seasoned marketing professional currently serving as VP of Marketing at athenahealth since June 2023. With a strong background in marketing operations and technology, Lori held the role of VP Marketing Operations & Technology at Genpact from June 2015 to June 2023, where a global centralized marketing operations team was designed, focusing on digital innovation and optimizing performance through a fully integrated marketing tech stack. Prior experiences include Head of Marketing Operations & Planning at CSC and various marketing leadership roles at BT Global Services, INS, Immedient, and Alpha Technologies, showcasing expertise in omnichannel campaign development, data governance, and customer insight strategies. Lori West holds a Bachelor of Science degree in Marketing from Bryant University.