Kate Lanier

Kate Lanier is an accomplished marketing professional with extensive experience in the sports industry, currently serving as the Director of Marketing for the Atlanta Hawks since June 2016. In this role, Kate leads marketing strategy, operations, and advertising to enhance ticket sales, partnerships, merchandise, and brand affinity. Prior positions at the Atlanta Hawks include Senior Manager of Marketing, where Kate executed revenue marketing strategies, and Senior Coordinator for Marketing Integration and Operations, managing ticketing campaigns. Kate began their career as an Account Executive and Membership Associate, developing client relationships and generating revenue. Additionally, Kate gained early experience as a summer intern at the Bluegrass Sports Commission and as a tennis coach. Kate holds a Bachelor's Degree in Marketing from the University of Kentucky.