Krista Harrison

Krista Harrison is an experienced marketing professional currently serving as the Director of Marketing at Atlantic Lottery since June 2021, where previous responsibilities included managing loyalty initiatives. Prior to that role, Krista was the Director of Marketing and Digital Platforms at Shannex Incorporated from June 2018 to April 2021. A significant portion of Krista's career was spent at LoyaltyOne from 2005 to June 2018, holding various positions within the AIR MILES Reward Program, including Client Lead and Client Marketing Manager. Early career experience includes working in sponsorship marketing at RBC Financial Group from November 2003 to December 2004. Krista completed the Executive Development - Marketing Excellence Program at Ivey Business School at Western University in 2008 and holds a degree from Mount Allison University.