Warren Cable

Warren Cable joined Atlantic Lottery in April 2022, bringing with him years of experience in eCommerce, marketing, customer experience, strategy and digital transformation.

Warren leads the teams at Atlantic Lottery accountable for brand and communications, channels, gaming and lottery. He feels it is the responsibility of he and his team to be the voice of the customer, to ensure they are getting the best experience possible and that their omnichannel journey is customized to their needs across the retail and digital ecosystem. Warren and his team also deeply care about building a connection with Atlantic Canadians and supporting local communities.

Before joining Atlantic Lottery, Warren held senior leadership roles with Rogers Communications, Canadian Tire and Rakuten Kobo where he worked at the intersection of physical and digital retail and worked to build digital as both a capability across organizations and as a part of the customer journey. He holds a Bachelor of Arts from Western University and spent a year in France for intensive French language immersion.