Alexander Edström

Alexander Edström has a diverse work experience spanning various industries. Alexander is currently the CEO of Atomize AB, a company specializing in automatic hotel revenue management. Alexander joined Atomize in December 2017 and is responsible for maximizing hotel revenue through artificial intelligence and machine learning algorithms.

In addition to their role at Atomize, Alexander also serves as a board member at Bookboost since February 2022.

Prior to their current positions, Alexander worked at WideOrbit as the Vice President Programmatic Digital, Sales from July 2014 to November 2017. At WideOrbit, they oversaw the sell-side platform's programmatic digital ad exchange and was responsible for optimizing inventory and delivering results.

Before their time at WideOrbit, Alexander had multiple roles at Admeta from 2011 to 2014. Alexander served as the CEO, Chief Revenue Officer, and European Sales & Business Development Manager. Admeta is a leading provider of Private Ad Exchanges in Europe, and Alexander's responsibilities included maximizing revenue for premium publishers and improving the business of online actors.

Alexander's earlier experience includes a role as a Senior Sales Consultant Manager at Meltwater Group from September 2009 to November 2011. At Meltwater, they focused on developing disruptive software solutions for businesses worldwide.

Before joining Meltwater, Alexander worked at If P&C Insurance as a Regional Manager and Contact Center Manager from 2004 to 2009. Alexander also served as a Business Developer at If P&C Insurance from April 2002 to April 2004.

Additionally, Alexander gained experience in the automotive industry as a Business Analyst at Volvo Trucks from September 2001 to April 2002. Alexander contributed to the manufacturing and sales of trucks for various operations.

Their early career included roles in business development at INID AB from January 2000 to August 2000 and activities at the Risk Management Association from August 1998 to May 1999.

Before entering the professional world, Alexander served as a Group Leader during their military service from August 1996 to June 1997.

Alexander Edström completed their Master of Science in Economics and Commercial Law; International Business from the School of Business, Economics and Law at the University of Gothenburg in 2002. Prior to that, they obtained a Bachelor's Degree in International Business from Johnson & Wales University between 1997 and 2000. In their earlier years, they attended Bukärrskolan from 1993 to 1996, although the specific degree and field of study information are not provided for this period.