Ignacio Herrera Ruiz

Ignacio Herrera Ruiz possesses extensive experience in financial management and market analysis within the media sector. Currently serving in the Control de Gestion department at ATRESMEDIA since July 2006, Ignacio has developed a strong foundation in financial oversight. Prior experience includes a role in market research and audience analysis at PRISA TV, where Ignacio focused on monitoring and reporting audience data for Cuatro and its competitors. Ignacio holds a degree in Business Administration and Marketing from Universidad CEU San Pablo and a Master’s in Audiovisual Business Management from EAE Business School.