Tomás Alejo Alcázar

Tomás Alejo Alcázar is a seasoned research and TV audience analyst with extensive experience in the entertainment sector. Currently serving in the Marketing Department at ATRESMEDIA since November 2010, Tomás has developed a profound expertise in the global entertainment market, utilizing professional tools such as Kantar Media's Instar Analytics. Prior to this role, Tomás worked at Geca/Grupo Imagina from January 2007 to November 2010, providing television audit services for both internal and external clients. Tomás holds a Master’s degree in Communication Business Management from EAE Business School (2016-2018) and an Audiovisual Communication Degree from Universidad Rey Juan Carlos (2000-2005).