Tom Hagopian

Tom Hagopian is a seasoned executive with extensive experience in data strategy and advertising. Currently serving as VP of Data Strategy & Analytics at AT&T AdWorks since August 2015, Tom manages internal and third-party data to inform ad sales and provides unique insights through a leading analytics team. Prior roles include VP of Advanced Advertising at DIRECTV, where revenue and product development for the largest Addressable TV system were prioritized, and VP of Addressable Advertising at Acxiom, where Tom expanded marketing data into media campaigns. Earlier career highlights include leadership positions at OpenTV, TV Guide, Cablevision, InterZine Productions, ESPN, Capital Cities/ABC, and Coopers & Lybrand. Educational credentials include an MBA in Marketing from Columbia Business School and a Bachelor's degree in Accounting from the University of Michigan.