Dr. Christian Balzer

Dr. Christian Balzer is currently the Head of Customer Relationship Management (CRM) & Data at Audi Business Innovation GmbH. With a background in organizational psychology and international management, Dr. Balzer has led various projects and initiatives related to brand strategy, customer experience, and innovation research during their tenure at Audi AG, Audi China, and other organizations. Dr. Christian holds a Ph.D. in Organizational Psychology and has a strong track record of driving data-related business development and strategic initiatives within the automotive industry.