Pekka Martikainen

Pekka Martikainen is an experienced marketing professional currently serving as the Head of Marketing at Audi Finland / K Auto Oy since January 2016, where responsibilities include developing and executing the Audi marketing strategy and overseeing the local marketing team. Prior to this role, Pekka was a Senior Brand Manager at Sinebrychoff, managing KOFF and Carlsberg brands, and held several positions at Danone, including Nordic Senior Brand Manager for key brands like Activia and Actimel, with responsibilities spanning brand strategy, budget management, and team leadership. Earlier career experiences include a Junior Brand Manager role at Nordea. Pekka holds a Master's degree in International Business from Aalto University and completed a study exchange term in International Business and Marketing at Universität Innsbruck.