YZ

Yasser Zein

Group Chief Executive Officer at Aura Group

Yasser Zein has extensive experience in business development and management within the hospitality industry. Yasser began their career at Gimco in 1995 as an F&B Business Development Manager and later joined Middle East Franchise Developers s.a.l (MEFD) as a Business Development Manager in 2003. In 2004, Zein joined Al Tayer Group as an F&B General Manager, where they successfully set up and developed the F&B department. From 2009 to 2018, they served as the Managing Director of MEEC, where they developed concepts and oversaw various projects. Since 2018, Zein has held key positions at Aura Group, initially as the Managing Director and then as the Chief Business Development Officer. In these roles, Zein was responsible for managing all business development and growth aspects for Aura Group and its sister companies, focusing on the expansion of their portfolio and securing international F&B brands. Overall, Zein's work experience showcases their expertise in business development, hospitality management, and strategic planning.

Yasser Zein obtained a Bachelor of Science degree in Computer/Finance from the University of Notre Dame, where they studied from 1989 to 1993.

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