Marcel Wagner

Marcel Wagner is an experienced expert in e-commerce analytics, currently holding the position of Expert E-Commerce Analytics and Senior Lead Analyst at Otto (GmbH & Co KG) since February 2016. Responsibilities include exploring and establishing new analysis and database tools, elaborating business cases for future investment opportunities, and forecasting key business indicators. Previously, Marcel served as a Lead Analyst, advising a team of digital analysts, and as a Digital Analyst, focusing on coding database queries and designing tracking concepts. Additionally, Marcel has a background in freelance writing and has worked in market research for institutions such as the German Center for Higher Education Research and Science Studies (DZHW) and the Center for Near Field Communication Management. Marcel holds a Master's degree in Media Management from the Institut für Journalistik und Kommunikationsforschung and a Bachelor's degree in Digital Communication and Media/Multimedia from Technische Universität Chemnitz.