Mohini Patel

Mohini Patel is a seasoned digital marketing professional with extensive experience in managing paid acquisition strategies across various platforms. Currently serving as a Senior Digital Marketing Manager at Auto Trader UK since September 2019, Mohini oversees the paid search initiatives for products such as New Cars and Electric. Previously, as a Senior Digital Marketing Executive at Pretty Little Thing from April 2017 to August 2019, Mohini focused on expanding the US and French markets through paid search strategies. Mohini's earlier roles include Digital Media Manager at The Fragrance Shop and PPC Executive at La Redoute (UK) Limited, showcasing a strong background in Pay-Per-Click advertising and online marketing. Education includes a Bachelor of Arts in Marketing from The University of Huddersfield, completed in 2014.