Karen Obrien

Karen O'Brien is an experienced marketing executive with a strong background in digital marketing and strategy. Currently serving as VP of Marketing and Chief of Staff to the CMO at Ava Labs, Karen has held various leadership roles including CMO at Community Labs, where the focus was on building marketing capabilities in the Web3 ecosystem, and CMO at Surf, a high-growth SaaS platform. As a Growth Strategy Advisor at O'Brien Digital and an angel investor at FirstLook, Karen shapes digital marketing strategies for emerging companies. Previous experience includes significant roles at Western Union, Signet Jewelers, and Wunderman Thompson, where Karen established impactful social media and digital marketing practices. Notable partnerships involved consulting for Fortune 500 companies through Crimson Consulting Group. Educational credentials include studies at the Massachusetts Institute of Technology, University of Ottawa, University of California, Berkeley, and Ryerson University.