Kellan Wood

Kellan Wood is an experienced marketing and data analytics professional currently serving as the Director of Marketing Data Operations and Insights at Avalara since April 2023. A member of Modern Sales Pros, Kellan has held key roles in various organizations, including Senior Marketing Analytics Consultant and Team Lead at Amplify Consulting Partners, where responsibilities included improving intra-funnel conversion rates and collaborating on best practices. Previous positions also include Senior B2B Marketing Analyst and BI Engineer at Motive, Senior Reporting and Analytics Manager at T-Mobile, and Sales Operations and Analytics Manager at New Engen, showcasing expertise in KPI frameworks, data strategies, and actionable insights. Kellan's early career includes roles as Account Executive at AT&T and Data Consultant at Verizon Wireless, complemented by a B.S. in Business from Western Governors University and an A.S. in General Studies from Utah State University.