Sibylle Hartzell

Sibylle Hartzell, CMM has extensive experience in event management and planning. Sibylle currently serves as the Head of Events, Europe at Avantor, where they are responsible for strategic leadership and oversight of internal, external, and digital events. Their role includes developing a centralized event program and implementing governance best practices.

Prior to their current position, Sibylle founded Smarter Events in 2008, where they delivered end-to-end event and meeting planning support for large pharmaceutical companies. Sibylle managed events with budgets ranging from CHF 50,000 to CHF 800,000 and up to 1000+ attendees. Sibylle also handled vendor selection and management, budget tracking, and logistics coordination.

Sibylle's work experience also includes roles at UCB, F. Hoffmann-La Roche Ltd, Prodega CC transGourmet Schweiz, Quail Lodge Resort & Golf Club, Belleview Biltmore Hotel, and Walt Disney World. In these positions, they gained experience in senior purchasing, sales administration coordination, banqueting and conference services management, rooms division management, and food and beverage management.

Overall, Sibylle Hartzell has a diverse background in event management, with a focus on delivering measurable outcomes and ensuring client satisfaction.

Sibylle Hartzell, CMM has a diverse education background in the field of meeting planning and hospitality management. In 2007, they obtained a CMM degree from Meeting Planners International (MPI) after completing a program in meeting management. Prior to that, in 2004, they received a CMP (Certified Meeting Planner) degree from the Convention Industry Council (CIC) through a program focused on meeting planning. Sibylle also holds a Bachelor's degree in Hospitality and Tourism Management, which they earned from Glion Institute of Higher Education between 1998 and 2000. Additionally, during the same period, they pursued a Bachelor of Science (BS) in International Hospitality Management from the University of Wales, Cardiff. Sibylle has also obtained certifications in Cvent Event Management from Cvent in May 2020, as well as a CMM certification from Meeting Professionals International in 2007 and a CMP certification from the Convention Industry Council in December 2004.