William Glade

Director Of Business Intelligence & SEO at AVB Marketing

William Glade has a diverse work experience spanning various industries and roles. William started their career as a Records Processor at Mediconnect Global, where they opened, sorted, and scanned medical records. William then worked as a Journalist at CapWestNews, where they reported on news stories.

Moving into the marketing field, Glade worked as a Student Assistant Planner at BYU Conferences and Workshops, where they assisted in planning and marketing various events. William also gained experience as a Copywriter Intern at Big Leap, LLC and as a Digital Marketing Intern at Innovation Simple.

Glade's marketing career progressed as they became a Project Manager/Copy Editor at Thrive Life, where they handled copyediting and project management responsibilities. William then worked as a Marketing Content Writer at Jive Communications, Inc, producing content using SEO best practices.

Glade's market research skills developed during their time as a Research Assistant at Brigham Young University, where they conducted primary and secondary research, conducted surveys and interviews, and contributed to scholarly publications.

William further expanded their experience in marketing and SEO as an SEO Manager and later as the Director of SEO & Analytics at AVB Marketing. In these roles, Glade optimized websites, managed Google Analytics implementations, scaled teams, and generated revenue for the agency.

Glade also gained insights into market strategy and client communication as a Junior Market Insight Analyst at Saatchi & Saatchi and as a Market Research & Strategy Intern.

Overall, Glade's work experience reflects a strong background in marketing, SEO, market research, and content creation, along with a foundation in records management and journalism.

William Glade holds a Master's degree in Mass Communication/Media Studies from Brigham Young University, which they obtained from 2017 to 2019. Prior to that, they completed their Bachelor of Arts (BA) in Journalism from the same institution from 2010 to 2016. In addition to their academic qualifications, William Glade has obtained various certifications in the field of digital marketing and analytics. Some of these certifications include the SEO Fundamentals Exam and the Technical SEO Exam from Semrush, which they obtained in February 2022. William also holds certifications such as the HubSpot Inbound Marketing Certification, the Google Ads Fundamentals Certification, the Google Analytics Individual Qualification, and the Inbound Marketing Certified from HubSpot and Google, obtained in various years from 2017 to 2019.

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