Hristina Genova

Hristina Genova is an experienced Brand Manager currently working at Pernod Ricard since January 2023, specializing in various prestigious brands. Since June 2019, Hristina has managed the Diageo Reserve Portfolio at Avendi, overseeing brands such as Johnnie Walker Superdeluxe and Tanqueray, while organizing key events like the World Class Bartender competition and driving brand strategies. Previous roles at Avendi included managing major brands like Baileys and Smirnoff, focusing on integrated marketing campaigns and trade marketing activities. Hristina began the marketing career at Kamenitza Brewery, advancing from a trainee position to Junior Brand Manager. Educational background includes degrees from De Haagse Hogeschool and Universidad CEU San Pablo, with a focus on economic theory and brand management.