Andres Felipe Cuevas Prada has over 14 years of experience in the airline and pharmaceutical industries, with a focus on marketing and commercial development roles at Avianca since 2009. As Gerente de Mercadeo Global, Andres Felipe has designed and implemented regional commercial plans aimed at meeting key performance indicators and has overseen various promotional activities. Earlier positions included overseeing commercial project administration and performance tracking as well as enhancing operational efficiency through strategic initiatives like short term capacity management, achieving significant cost savings. Prior experience at MSD as a Mercadeo Intern involved budget design support, promotional material management, and sales force performance measurement. Andres Felipe holds a specialization in Commercial Management from Universidad de La Sabana and an engineering degree in Industrial Engineering from Pontificia Universidad Javeriana.