Jessica Kornacki

Jessica Kornacki has a strong background in marketing and sales with experience spanning over two decades. Jessica is currently serving as the VP of Marketing at Avis Budget Group since 2022. Prior to that, they worked as a Principal Consultant at JSK Marketing and Analytics from 2021 to 2021.

One of their notable roles was as the VP of Marketing at Hyatt Residence Club, where they were recruited to revitalize customer acquisition and retention strategies, brand management, and sales call center operations. Jessica delivered a qualified customer pipeline of +1 year and contributed to annual top-line sales growth of +$150M. Additionally, they implemented a direct response marketing strategy that resulted in a +12% uptick in performance. Their tenure at Hyatt Residence Club lasted from 2015 to 2020.

Before their time at Hyatt Residence Club, Jessica was a Principal Consultant at KPlus Consulting and a partner of L2 Strategy. Jessica advised clients on new business venture strategies, CRM, and e-commerce/social media/mobile strategies. Notably, they developed and delivered a 3-year business plan for a hospitality client to enter the luxury vacation rental market. Jessica also capitalized on innovative online ticketing and CRM solutions to convert clients in performing arts theaters to a lower-cost, hyper-engaging customer acquisition and relationship management platform. Jessica held this role from 2014 to 2015.

From 2006 to 2013, Jessica was the VP of Marketing & Sales at Wyndham Destinations. Jessica led marketing for the start-up business unit Wyndham Vacation Rentals and built and developed a marketing and sales team. By implementing customer-centric and data-driven strategies in the US and Europe, they contributed to +450% annual sales growth and launched the Wyndham Vacation Rentals brand strategy, resulting in $200M annual top-line sales growth.

Before joining Wyndham Destinations, Jessica served as the Sr Director of e-Strategy at Marriott Vacations Worldwide Corporation from 2004 to 2006. In this role, they oversaw global digital strategy, online lead generation, e-commerce development and implementation, SEO, PPC, affiliate marketing, and digital content strategy.

Jessica's earlier experience includes positions as the Director of e-Business at ACCO Brands, Inc from 1999 to 2004 and as the Director of Internet Marketing at Hyatt Hotels Corporation from 1998 to 1999. Overall, they have a proven track record of driving growth, implementing digital strategies, and building successful marketing and sales teams.

Jessica Kornacki holds a Master of Business Administration (MBA) degree from Northwestern University - Kellogg School of Management, with a focus on Management & Strategy, Marketing, and Information Technology. Jessica also completed an Executive Leadership Development program at The Wharton School. Additionally, Jessica has a Master of Arts (MA) degree in Political Economy from the University of Illinois Urbana-Champaign and a Bachelor of Arts (BA) degree in Finance from Michigan State University.