Samantha Minish

Samantha Minish has an extensive work history, with experience in various roles and industries. Samantha began their career in 2003 as a Producer at Herndon Community Television, where they created shows and coordinated volunteers. In 2006, they worked as a Counselor at iD Tech Camps, teaching children about digital arts.

From 2006 to 2011, Samantha worked at AOL, starting as a Producer and later becoming a Product Manager of News & Information. Samantha led the redesign of AOL News and launched Politics Daily, which became a top political news site. Samantha also implemented Agile Scrum and change management processes for the organization.

In 2010, Samantha joined The Weather Channel as a Digital Video Product Manager. Samantha doubled content output volume and daily streams through partnerships and redesigned publishing tools. Samantha also launched a successful live streaming strategy, driving millions of views during coverage of Hurricane Sandy.

From 2013 to 2015, Samantha worked at Gannett, first as a Director of Mobile Video and then as a Director of Digital Video. Samantha oversaw the expansion and optimization of video within apps and mobile web, increasing revenue and engagement.

At AccuWeather, Samantha held multiple roles from 2015 to 2019. Samantha served as a Director of Digital Media Video Products and Strategy, overseeing content updates and new product development. Samantha also was the Director of Digital Content Products and Strategy, responsible for defining and managing digital content initiatives.

Most recently, Samantha worked at AVIXA as the VP of Content Delivery (Digital Content and Products). Samantha led the digital transformation and expansion of the non-profit trade association for the AV industry, optimizing team output and relaunching the website for increased engagement and reach.

Throughout their career, Samantha has demonstrated expertise in content strategy, product management, and digital transformation. Samantha has a track record of driving growth, engagement, and innovation in the digital media industry.

Samantha Minish obtained their Bachelor of Arts degree in Journalism with a focus on Media Management and Production from The University of Georgia. Samantha completed their undergraduate studies from 2002 to 2006. Additionally, Samantha has obtained certifications in Executive Leadership Presence from Women in Cable Telecommunications in November 2018 and in Agile Scrum Master in July 2008, although the institution for the latter certification is unspecified.