Aleksandra Lenarczyk

Aleksandra Lenarczyk serves as the Global Head of CRM and Digital Marketing at Avon since March 2022, leading digital transformation efforts across over 30 markets and facilitating the shift to an omnichannel approach. Concurrently, Aleksandra is a University Lecturer specializing in e-commerce and digital marketing at Społeczna Akademia Nauk and an Expert for various EU initiatives under the European Commission. Previous roles include Head of Digital at Sodexo, VP/Head of eCommerce at Grupa DOMODI, and eCommerce Marketing Director at AZAGroup S.A., where Aleksandra developed and implemented successful digital and marketing strategies. Aleksandra holds degrees from Kozminski University, ESSCA, ICAN Institute, and the University of Edinburgh Business School.