Samara Tu

Samara Tu currently serves as Account Director at Avōq, a company formed in 2024 from the merger of Subject Matter and Kivvit. Prior to this role, Samara held the position of Manager, Client Leadership at Subject Matter. Experience includes over five years at Palladian Partners, Inc., beginning as a Communications Associate and advancing to Senior Communications Associate, where strategic digital communication plans led to notable achievements, including a significant increase in clinical trial recruitment. Earlier roles include Assistant Account Executive at Ogilvy, along with various internships that contributed to skills in digital media and communications, starting with a Digital Media Intern position at WPP/Y&R Brands. Educational background includes a degree in Communication with a focus on Public Relations and Communication and Media Studies from the University of Maryland.