Samantha Record is a Senior Sales Operations Analyst at Awarity, where responsibilities include directing inbound sales efforts and developing a lead scoring system to enhance client acquisition. Previously, Samantha served as a Student Worker at Southern Methodist University, optimizing social media strategies and significantly increasing site traffic. Additionally, roles as Belonging, Equity, Diversity, and Inclusion Chair for Gamma Phi Beta International Sorority, and Executive Vice President for Collegiate Panhellenic at SMU involved organizational oversight and event coordination. Early experience includes positions in public relations and social media management, complemented by a dual Bachelor’s degree in Fine Arts and Marketing from Southern Methodist University.
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