Nega Kassahun

Nega Kassahun is an accomplished professional with extensive experience in brand management and commercial planning within the beverage industry. Currently serving as a Senior Category Business Manager at Awash Wine S.C. since April 2023, Nega focuses on marketing, research and development, sales, revenue, and profitability. Prior to this, Nega held the position of Brand Manager at United Beverages Share Company, where responsibilities included consumer insights identification, brand activation alignment, and full P&L management. Nega's career began at Diageo, progressing through roles such as Shopper Marketing Manager and Commercial Planning Manager, where significant contributions included regional activation plans and execution of commercial strategies. Nega holds a BSc in Electrical and Computer Engineering from Jimma University and an MBA from Unity University.