Charly Krebs

Charly Krebs is a seasoned professional in global sponsorship and digital performance, currently serving as the Global Head of Sponsorship at AXA since March 2021. In this role, Charly is responsible for deploying the global sponsorship strategy and driving integrated campaigns that leverage partnerships, particularly with Liverpool FC. Prior experience includes serving as Global Sponsorship Manager at AXA Group, where Charly focused on measuring the impact of sponsorships on brand KPIs, and as Responsable e-commerce at AXA Partners, leading online initiatives that significantly contributed to revenue growth. Earlier career roles included positions at Microsoft, managing marketing for Windows 8 and mobile platforms, and at Samsung Electronics, where Charly oversaw web project management and mobile transformations. Charly holds a Master’s degree in E-Commerce from Université Paris-Est Créteil.