Salim abu Haniffa

Salim Abu Haniffa serves as the Group Head of Digital Advocacy at Axiata since March 2022, focusing on closing the digital divide across Asia. Previous roles include Digital Transformation Consultant at MyDIGITAL Corporation, where Salim managed the Digital Economy Blueprint, and Head of Corporate Affairs at Axiata Digital, overseeing stakeholder engagement and compliance for multiple entities. Salim's experience extends to business development at UNIGROUP, merchant acquisition at Boost, and various leadership positions within Axiata, including Head of Marketing and Communications. Salim began a career as an Industry Analyst at Frost & Sullivan, with earlier consulting work centered on technology and education in Malaysia. Salim holds a Bachelor's degree in Information Technology from Charles Sturt University.