Catalina Arana

Catalina Arana is an expert in talent acquisition with a focus on employer branding, currently working at Axxon Consulting since April 2022, where responsibilities include executing marketing strategies to enhance employer visibility and create engaging recruitment content. Prior experience includes serving as an IT Talent Acquisition Specialist at Stefanini LATAM, promoting brand diversity and content creation, and as an IT Talent Acquisition Analyst at Jobline Group, where Catalina managed recruitment processes from sourcing to candidate follow-up. Earlier career involvement as a Generalista de RR. HH & Digital Marketing Specialist at Lectromec included web platform creation and development plan formulation. Catalina holds a degree in Human Resources Administration from Universidad del Salvador and is pursuing further education in Employer Branding at Universidad Empresarial 'Siglo 21'.