Lars Griffioen is a Commercial Director at Azerion since January 2019, overseeing a commercial team and driving results for the company's headquarters in Amsterdam, which is a leading digital entertainment and media platform with a global reach. Prior to this role, Lars served as Sales Manager at both Azerion and Semilo, the latter being acquired by Azerion in 2019. With extensive experience in online advertising, sales management, and marketing consultancy, Lars has also held positions at Schijf Groep, NAP evenementen schepen, and Schiphol business lounge, showcasing a strong background in event management and customer engagement. Educational qualifications include a degree in Hotel and Hospitality Management from Hotelschool The Hague and additional certifications from NIMA and Google Academy.