Palwasha K.

Palwasha (Sasha) K. is an accomplished marketing professional with extensive experience in product marketing, brand development, and campaign management. Currently serving as Vice President of Marketing at b.well Connected Health since April 2024, Palwasha previously held various key roles at League, including VP of Product Marketing and Head of Product Marketing. Additional experience includes serving as Senior Director of Product Marketing at Zipari and Senior Product Marketing Manager at Welltok, Inc. Palwasha has also contributed to marketing communications at Reed Group and Colorado Access, demonstrating a strong background in consumer and B2B marketing, content creation, and media relations. Earlier career roles include account management at Red Energy Public Relations, advertising management at SHOT! Magazine, and an internship at TRN Hotel Management & Development Group. Education was completed at the University of Denver.