Douglas Lorini

Douglas Lorini currently serves as the Head of Sourcing & Portfolio at B4A, responsible for managing e-commerce categories, tracking revenue and margins, and developing pricing strategies. With a strong background in inventory management and demand planning, Douglas has demonstrated expertise in optimizing stock levels and supplier relationships. Previous positions include roles as Coordinator of Portfolio and Commercial Analyst at B4A, and Analyst of Localization at Norte Cred. Douglas began a career in technology as an intern in the Government of the State of São Paulo. Academic credentials include an ongoing MBA at USP/Esalq, a postgraduate degree in Data Science from Universidade Presbiteriana Mackenzie, and an undergraduate degree in Marketing from Centro Universitário Italo Brasileiro.