Irina Rodina

Irina Rodina currently serves as SVP of Marketing Strategy and Operations at Bacardi, focusing on strategic alignment and marketing transformation across various global centers of excellence. Previous experience includes roles such as CMO for Northern Europe at The Kraft Heinz Company and Global Vice President of Marketing for New Business Model Innovations at Barilla Group, where Irina drove innovation and developed portfolio strategies. Irina held multiple senior positions at Unilever, leading global initiatives in ice cream and desserts, and has a strong background in branding, disruptive innovation, and strategic marketing. Educational credentials include a Bachelor of Marketing from Moscow State Institute of International Relations and participation in leadership programs at the Institute for Real Growth and The Marketing Academy.