Jonathan Kent

Jonathan Kent is a seasoned marketing professional with extensive experience in innovation management and strategic marketing within the beverage industry. Currently serving as Senior Innovation Manager at Bacardi since May 2021, Jonathan previously held significant roles at Diageo, including Head of Scotch Innovation for Global Travel, where responsibilities encompassed innovation strategy development, project leadership, and performance assessment. Jonathan's career also includes positions at Saatchi & Saatchi X as Account Director, overseeing Diageo and P&G accounts, and at Agency Space as Senior Account Manager, developing BTL marketing campaigns for major brands. Jonathan began the marketing journey at Wax Communications, implementing sales promotions for clients such as Danone and Sainsbury's. Educational credentials include a CIM in Driving Innovation from Cambridge Marketing College and a BA in Business and Quality Management from Nottingham Trent University.