Marthe Ruyssen

Marthe Ruyssen is currently the Tracking & Product Analytics Lead at Back Market, overseeing a team of 3 Product Analysts and 2 Tracking Specialists. With a background in Marketing Studies and Strategy, Marthe has worked in various roles such as Senior Product Data Analyst, Product Analytics Teacher at CodeOp, and Product Data Analyst at Domestika. Marthe's expertise extends to areas such as CRM, marketing mix modeling, retail performance analysis, and social media listening. Marthe also has experience in global strategy and insights analysis from their time at Danone and has a Master's degree in Marketing & Strategy with a specialization in Data Analysis.