Denise Farrell

Denise Farrell is a seasoned professional with extensive experience in digital banking and product management. Currently serving as a Senior Business Analyst at Backbase since March 2022, Denise has excelled in consulting with clients to prioritize features for SaaS and on-prem solutions and leading project meetings to ensure stakeholder alignment. Prior to this role, Denise spent nearly two decades at Frost Bank, where positions included Assistant Vice President and Senior Product Owner, focusing on developing and executing digital banking strategies and launching innovative financial products. Denise's educational background includes studies at Dakota State University and Idaho State University.