Mariana Arroyave Tabares

Mariana Arroyave Tabares has a diverse work experience spanning several roles and companies. Mariana is currently working as an SEO & SEM Specialist at BACKBONE, starting in 2023. Prior to that, they worked at ULTIM Marketing from 2021 to 2023, where they held various positions. As a Marketing Team Leader, they executed data-driven marketing strategies, analyzed results, and developed improvement plans for B2B and B2C projects. Mariana also worked as a Marketer, handling paid campaigns on various platforms and creating marketing reports for clients. Additionally, they served as a Marketing Intern during their time at ULTIM Marketing.

Mariana also worked at Kagumu Adventures as an Administrative Assistant from 2020 to 2021. Mariana was responsible for managing administrative tasks during their tenure. Furthermore, they worked as a Marketing Consultant at Design4ALL Solutions LLC from 2020 to 2021, providing marketing expertise and advice to the company.

Before that, Mariana held multiple roles at AIESEC from 2019 to 2020. Mariana served as a Brand Manager, a Marketing Team Member, and a Team Leader Manager - IGE Emprendedor Global. In these positions, they gained experience in brand management, marketing strategies, and team leadership.

Mariana's work experience also includes a role at Universidad Pontificia Bolivariana, where they worked on the Strategic Planning DBF UPB 2020 project from 2019 to 2020. In this role, they contributed to the strategic planning of the project.

Throughout their career, Mariana has utilized various tools and platforms such as Google Data Studio, Tag Manager, Google Analytics, Google Search Console, SEMrush, and social media advertising platforms like Google, Youtube, Facebook, LinkedIn, Waze, and TikTok Ads.

Mariana Arroyave Tabares has a diverse education history. Mariana obtained a Diploma of Education in Project Management from the Universidad Pontificia Bolivariana, starting in 2018. Prior to that, they pursued a degree in International Business from the same university, specializing in Business Administration, Management, and Operations. Mariana began their International Business studies in 2017 and completed them in 2021.

In addition to their formal education, Mariana has acquired multiple certifications in various fields. Mariana'scertifications include Introduction to Growth Hacking, Growth Marketing for Startups, Growth for E-mail Marketing, From Likes to Leads: Interact with Customers Online, and Attract and Engage Customers with Digital Marketing, all obtained in 2023. Mariana also holds the Certification in Video de Google Ads, Foundations of Digital Marketing and E-commerce, and the Google Ads Display Certification, all obtained in 2022. Mariana's certifications also include Facebook Certified Digital Marketing Associate, Remote Work Certification, and Google Ads Search Campaigns Certification, acquired in 2021. Furthermore, they have earned an English School certification from Platzi in 2021 and an EF SET English Certificate (C2 Proficient) from the EF Standard English Test (EF SET) in 2020. Mariana'sadditional certifications also encompass Inbound Certified from HubSpot Academy in 2020, How to Analyze Trade Flows from the International Trade Centre in 2020, and Fundamentals of Digital Marketing from Google Actívate in 2018. Additionally, they completed a course in Finances from the Universidad Pontificia Bolivariana in 2019.