James Barnes

James Barnes is a seasoned professional with extensive experience in the creative and marketing fields. As Co-Founder and Business Director at Backlash since August 2017, James focuses on providing brands with accessible, agency-level creative ideas. Prior to this, James served as Strategy Director at Avantgarde, contributing to the development of engaging brand experiences. James's earlier roles include Planner at TRO, where strategic development was executed for prominent clients like BMW and Johnson & Johnson, and Account Director at Leo Burnett, managing campaigns across major brands. James's career began in national marketing at Ernst & Young, specializing in high-profile B2B events. James holds a BEng degree in Manufacturing Systems Engineering from UWE.