Will Norton

Will Norton is an accomplished E-commerce Business Manager at Backyard Discovery since November 2017, where significant growth in international programs has been achieved, expanding accounts fivefold over four years and increasing overall business revenue from $4 million annually. Previously, Will held roles including E-commerce Content Manager at Backyard Discovery/Leisure Time, Solutions Engineer at West Corporation, and Project Manager at SchoolMessenger, where direct client engagement during project setup was a key responsibility. Will's career began at Miller's Professional Imaging as Production Manager, playing a pivotal role in developing the Digital School Photography department from $250,000 in sales to over $3 million. Will holds a Master's Degree in Physical Education Teaching and Coaching and a Master of Science in Health and Physical Education/Fitness from Pittsburg State University.