Ricardo Bernardi Cuba

Ricardo Bernardi Cuba has extensive experience in market intelligence and management across various sectors. Currently, Ricardo serves as a collaborator at IFB - Instituto Foodservice Brasil since May 2024, while serving as Gerente de BI - Inteligência de Mercado at Baked Potato since June 2021, overseeing market intelligence and competitive strategy, achieving a 96% adherence to sales projections. Prior roles include Associate Founder at REGEG Inteligência de Mercado e Performance, where market share tracking and opportunity identification were key responsibilities, and as Inteligência de Mercado Nacional at Grupo Pereira, where market monitoring and strategic planning were emphasized. Ricardo's earlier experience includes significant tenures at Baked Potato as Gerente de Marketing e Inteligência de Mercado, Burger King® as Coordenador Senior de Inteligência de Mercado e Competitividade, and Cinemark Brasil in various planning and competitive intelligence roles, contributing to notable market share growth and operational efficiencies. Academic qualifications include an MBA from ESPM and specialization in management strategy from FGV.