Jason Robson

Jason Robson is an accomplished Regional Manager at Bakers Delight since December 2011, overseeing 1700 team members and driving franchisee profitability through strategic planning and personal development programs. Prior experience includes roles as Operations Manager and Area Manager at Bakers Delight, where leadership and marketing initiatives were emphasized. Prior to this, Jason served at Coles in various management capacities, focusing on loss prevention, profit strategies, and team empowerment. Jason holds advanced diplomas in Marketing and Communication, Management, and Strategic Leadership from OPEC College, along with several relevant certifications in franchising, human resources, and retail operations.