Anant Srivastava

Anant Srivastava is a seasoned digital marketing professional with extensive experience in data analysis and campaign management. Currently serving as a Senior Digital Marketing Analyst at Balcom Agency since February 2021, Anant has previously held positions including Marketing Analyst at TaCito Direct and Digital Marketing Senior Specialist at Social Vines. Anant's expertise includes collecting and analyzing web metrics, evaluating online marketing campaign effectiveness, and executing demand generation campaigns that significantly boosted revenue. Anant also possesses a strong background in data analysis from earlier roles at Metier Software Solutions, where competitive data insights were developed, and as a Digital Marketing Coordinator, where Anant improved ROI through innovative marketing strategies. Anant holds a Master's degree in Business Analytics from The University of Texas at Dallas.