Yu Cao

Yu Cao is a seasoned digital marketing professional with extensive experience in the luxury sector. Currently serving as Senior Digital Marketing Manager at BALENCIAGA since November 2023, Yu Cao previously held the position of Digital Communication Manager at Louis Vuitton from September 2021 to April 2023, managing key platforms such as Douyin and Kuaishou while leading innovative projects and interactive experiences. Prior to this, Yu Cao spent several years at LVMH, starting as a Group Digital Business Development Manager at Louis Vuitton and advancing to roles including Innovation Lab and Digital Partnership Manager, where responsibilities included overseeing retail lab initiatives and establishing partnerships with major tech players. Yu Cao's educational background includes a Master’s in Management from ESSEC Business School and an MBA from Nanyang Technological University Singapore.